# Case study: Southern Methodist University
Took SMU's channels to 105M impressions

- Role: Marketing Strategist
- Dates: Jan 2025 – Dec 2025
- Location: Dallas–Fort Worth Metroplex

## Challenge
Grow reach and engagement across all of SMU's channels while working with separate SEO and email marketing teams.

## What Jose did
- Ran paid media and content strategy for all channels.
- Redesigned SMU's YouTube strategy.
- Advised the SEO and email marketing teams on paid media integration, contributing to a unified cross-channel content strategy that improved campaign coordination across three departments.

## Results
| Metric | Result |
| --- | --- |
| Impressions | 105M (+72%) |
| Engagements | 1.9M |
| YouTube views | 2.5M (+303%) |
| YouTube engagements | +102% |
| Views across all platforms | 30M |

Other case studies: [Yango](https://agents.josebonillavalle.com/case-studies/yango.md), [N1co](https://agents.josebonillavalle.com/case-studies/n1co.md), [Nature's Miracle](https://agents.josebonillavalle.com/case-studies/natures-miracle.md).

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Source: https://josebonillavalle.com · Agent version: https://agents.josebonillavalle.com · Updated 2026-11-10