# Experience: Jose Bonilla

## Marketing Strategist, Southern Methodist University
Jan 2025 – Dec 2025 · Dallas–Fort Worth Metroplex

- Executed paid media and content strategy for all channels, generating 105M impressions (+72%) and 1.9M engagements.
- Redesigned SMU's YouTube strategy: 2.5M video views (+303%), engagements up 102%, and 30M views across all platforms.
- Advised the SEO and email marketing teams on paid media integration, contributing to a unified cross-channel content strategy that improved campaign coordination across three departments.

## Senior Marketing Manager, Yango
Dec 2023 – Aug 2024 · Guatemala City, Guatemala

- Drove 3x growth in GMV and scaled weekly trips from 15K to 65K by launching a new A/B-tested creative direction across paid and organic channels.
- Improved the install-to-conversion rate from 16.6% to 35.1% and tripled weekly new users (1.5K → 4.5K) through a localized product experience and targeted user acquisition campaigns.
- Managed a $150K/month paid media budget across user acquisition, social and programmatic channels, including Google Ads, Meta and TikTok, optimizing spend allocation to maximize ROAS.
- Ran product marketing and set up a local influencer program with influencers and UGC content creators that helped increase brand awareness by 14 points (3x).
- Led a cross-functional team of 70 across four continents (South America, North America, Europe and Asia) to execute multichannel growth and acquisition campaigns.
- Worked in a startup setup with a small localized team and a larger offsite team, backed by Yandex, managing both local and corporate stakeholders and their goals.

## Marketing Coordinator, DAC – Digital Advertising Company
Apr 2022 – Dec 2023 · Guatemala City, Guatemala

- Created the launch strategy for Nature's Miracle's re-entry into the Latin American region: over 3K leads in the first 4 months at a $1 CPL.
- Worked with N1co's (fintech) founding team on the digital launch strategy, generating 10K product-qualified leads (PQLs) in the first month through paid search, social ads and content marketing.
- Built and scaled a content-driven acquisition funnel, optimizing distribution across owned and paid channels to support sustained post-launch growth.

## Marketing Analyst, DAC – Digital Advertising Company
Apr 2021 – Apr 2022 · Guatemala City, Guatemala

- Designed the social media, in-app and user acquisition strategy for Hugo in Latin America. Hugo was acquired by Delivery Hero for $150M.
- Led Latin American digital and social media strategies for Remington, Tetra, Furminator, Black & Decker and Hugo.

## Marketing Associate, HungerSwipe
Oct 2020 – Aug 2021 · United States

- Conducted customer discovery research (surveys, user interviews, persona development) and contributed to product branding and UI wireframing in Figma for an early-stage food-tech startup.
- Worked directly with the founding team on go-to-market and marketing strategy, defining north star metrics and traction targets across performance channels in Meta and the Google Ads suite.

## Social Media Manager, Finca San Ignacio
Dec 2016 – Jan 2020 · Guatemala

- Designed and implemented a social media marketing strategy that doubled yearly bookings for the event division.
- Built the brand's social media presence from zero, producing photo, video and graphic content (Adobe Creative Suite, Canva, Final Cut Pro).
- Led a rebrand to target a younger demographic by drafting, designing and implementing a new visual identity.

## Production Assistant, Toro Network
Oct 2015 – Dec 2015 · Guatemala

- Assisted in the production of TV commercials and managed a special production project from beginning to end.

Brands worked on: Yango, N1co, Nature's Miracle, Hugo, Remington, Tetra, Furminator, Black & Decker.

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Source: https://josebonillavalle.com · Agent version: https://agents.josebonillavalle.com · Updated 2026-11-10