# Jose Bonilla: full profile > Every page of https://agents.josebonillavalle.com, in one file. Updated 2026-11-10. # Jose Bonilla Growth Marketing & Paid Media Strategist Growth marketer with eight years of experience driving business-wide growth: scaling marketplace GMV and trip volume, launching products into new markets, and owning multi-market acquisition budgets against conversion targets. Led digital launches for fintech and consumer brands across Latin America. - Location: Dallas–Fort Worth Metroplex, Texas, United States - Work authorization: U.S. Citizen - Availability: Open to full-time growth marketing and paid media roles - Languages: English (native or bilingual); Spanish (native or bilingual) - Education: Master of Business Administration (MBA), SMU Cox School of Business (May 2025) - Email: jabonillavalle@gmail.com - LinkedIn: https://www.linkedin.com/in/jose-andres-bonilla/ - Resume (PDF): https://josebonillavalle.com/resume.pdf ## Headline results | Result | Context | | --- | --- | | 3x | GMV growth at Yango | | 15K → 65K | weekly trips at Yango | | 16.6% → 35.1% | install-to-conversion rate at Yango | | $150K/month | paid media budget managed at Yango (Google Ads, Meta, TikTok) | | 10K | product-qualified leads in N1co's first month | | $1 | cost per lead for Nature's Miracle (3K+ leads in 4 months) | | 105M | impressions (+72%) at Southern Methodist University | ## More - [Experience](https://agents.josebonillavalle.com/experience.md): every role, with dates and results - [Case studies](https://agents.josebonillavalle.com/case-studies/yango.md): Yango, N1co, Nature's Miracle and SMU, each with challenge, actions and results - [Skills and tools](https://agents.josebonillavalle.com/skills.md) - [Education and certifications](https://agents.josebonillavalle.com/education.md) - [FAQ](https://agents.josebonillavalle.com/faq.md): quick answers for recruiters and hiring managers - [Contact](https://agents.josebonillavalle.com/contact.md) - [Structured data](https://agents.josebonillavalle.com/data.json): schema.org Person in JSON-LD # Experience: Jose Bonilla ## Marketing Strategist, Southern Methodist University Jan 2025 – Dec 2025 · Dallas–Fort Worth Metroplex - Executed paid media and content strategy for all channels, generating 105M impressions (+72%) and 1.9M engagements. - Redesigned SMU's YouTube strategy: 2.5M video views (+303%), engagements up 102%, and 30M views across all platforms. - Advised the SEO and email marketing teams on paid media integration, contributing to a unified cross-channel content strategy that improved campaign coordination across three departments. ## Senior Marketing Manager, Yango Dec 2023 – Aug 2024 · Guatemala City, Guatemala - Drove 3x growth in GMV and scaled weekly trips from 15K to 65K by launching a new A/B-tested creative direction across paid and organic channels. - Improved the install-to-conversion rate from 16.6% to 35.1% and tripled weekly new users (1.5K → 4.5K) through a localized product experience and targeted user acquisition campaigns. - Managed a $150K/month paid media budget across user acquisition, social and programmatic channels, including Google Ads, Meta and TikTok, optimizing spend allocation to maximize ROAS. - Ran product marketing and set up a local influencer program with influencers and UGC content creators that helped increase brand awareness by 14 points (3x). - Led a cross-functional team of 70 across four continents (South America, North America, Europe and Asia) to execute multichannel growth and acquisition campaigns. - Worked in a startup setup with a small localized team and a larger offsite team, backed by Yandex, managing both local and corporate stakeholders and their goals. ## Marketing Coordinator, DAC – Digital Advertising Company Apr 2022 – Dec 2023 · Guatemala City, Guatemala - Created the launch strategy for Nature's Miracle's re-entry into the Latin American region: over 3K leads in the first 4 months at a $1 CPL. - Worked with N1co's (fintech) founding team on the digital launch strategy, generating 10K product-qualified leads (PQLs) in the first month through paid search, social ads and content marketing. - Built and scaled a content-driven acquisition funnel, optimizing distribution across owned and paid channels to support sustained post-launch growth. ## Marketing Analyst, DAC – Digital Advertising Company Apr 2021 – Apr 2022 · Guatemala City, Guatemala - Designed the social media, in-app and user acquisition strategy for Hugo in Latin America. Hugo was acquired by Delivery Hero for $150M. - Led Latin American digital and social media strategies for Remington, Tetra, Furminator, Black & Decker and Hugo. ## Marketing Associate, HungerSwipe Oct 2020 – Aug 2021 · United States - Conducted customer discovery research (surveys, user interviews, persona development) and contributed to product branding and UI wireframing in Figma for an early-stage food-tech startup. - Worked directly with the founding team on go-to-market and marketing strategy, defining north star metrics and traction targets across performance channels in Meta and the Google Ads suite. ## Social Media Manager, Finca San Ignacio Dec 2016 – Jan 2020 · Guatemala - Designed and implemented a social media marketing strategy that doubled yearly bookings for the event division. - Built the brand's social media presence from zero, producing photo, video and graphic content (Adobe Creative Suite, Canva, Final Cut Pro). - Led a rebrand to target a younger demographic by drafting, designing and implementing a new visual identity. ## Production Assistant, Toro Network Oct 2015 – Dec 2015 · Guatemala - Assisted in the production of TV commercials and managed a special production project from beginning to end. Brands worked on: Yango, N1co, Nature's Miracle, Hugo, Remington, Tetra, Furminator, Black & Decker. # Case study: Yango Grew GMV 3x and weekly trips to 65K - Role: Senior Marketing Manager - Dates: Dec 2023 – Aug 2024 - Location: Guatemala City, Guatemala ## Challenge Grow a Yandex-backed startup in Guatemala City with a small local team and a larger offsite team, while meeting the goals of both local and corporate stakeholders. ## What Jose did - Launched a new A/B-tested creative direction across paid and organic channels. - Managed a $150K/month paid media budget across user acquisition, social and programmatic channels, including Google Ads, Meta and TikTok, shifting spend to maximize ROAS. - Localized the product experience and ran targeted user acquisition campaigns. - Ran product marketing and set up a local influencer program with influencers and UGC content creators. - Led a cross-functional team of 70 across four continents (South America, North America, Europe and Asia). ## Results | Metric | Result | | --- | --- | | GMV growth | 3x | | Weekly trips | 15K → 65K | | Install-to-conversion rate | 16.6% → 35.1% | | Weekly new users | 1.5K → 4.5K (3x) | | Brand awareness | +14 points (3x) | | Monthly paid media budget | $150K | Other case studies: [N1co](https://agents.josebonillavalle.com/case-studies/n1co.md), [Nature's Miracle](https://agents.josebonillavalle.com/case-studies/natures-miracle.md), [Southern Methodist University](https://agents.josebonillavalle.com/case-studies/smu.md). # Case study: N1co Launched a fintech to 10K leads in month one - Role: Marketing Coordinator at DAC – Digital Advertising Company (agency) - Dates: Apr 2022 – Dec 2023 - Location: Guatemala City, Guatemala ## Challenge Plan and run the digital launch of a new fintech with its founding team. ## What Jose did - Built the digital launch strategy with N1co's founding team. - Ran the launch across paid search, social ads and content marketing. ## Results | Metric | Result | | --- | --- | | Product-qualified leads in the first month | 10K | Other case studies: [Yango](https://agents.josebonillavalle.com/case-studies/yango.md), [Nature's Miracle](https://agents.josebonillavalle.com/case-studies/natures-miracle.md), [Southern Methodist University](https://agents.josebonillavalle.com/case-studies/smu.md). # Case study: Nature's Miracle Relaunched Nature's Miracle in Latin America at $1 per lead - Role: Marketing Coordinator at DAC – Digital Advertising Company (agency) - Dates: Apr 2022 – Dec 2023 - Location: Guatemala City, Guatemala ## Challenge Bring Nature's Miracle back into the Latin American region. ## What Jose did - Created the launch strategy for the brand's re-entry into Latin America. ## Results | Metric | Result | | --- | --- | | Leads in the first 4 months | 3K+ | | Cost per lead | $1 | Other case studies: [Yango](https://agents.josebonillavalle.com/case-studies/yango.md), [N1co](https://agents.josebonillavalle.com/case-studies/n1co.md), [Southern Methodist University](https://agents.josebonillavalle.com/case-studies/smu.md). # Case study: Southern Methodist University Took SMU's channels to 105M impressions - Role: Marketing Strategist - Dates: Jan 2025 – Dec 2025 - Location: Dallas–Fort Worth Metroplex ## Challenge Grow reach and engagement across all of SMU's channels while working with separate SEO and email marketing teams. ## What Jose did - Ran paid media and content strategy for all channels. - Redesigned SMU's YouTube strategy. - Advised the SEO and email marketing teams on paid media integration, contributing to a unified cross-channel content strategy that improved campaign coordination across three departments. ## Results | Metric | Result | | --- | --- | | Impressions | 105M (+72%) | | Engagements | 1.9M | | YouTube views | 2.5M (+303%) | | YouTube engagements | +102% | | Views across all platforms | 30M | Other case studies: [Yango](https://agents.josebonillavalle.com/case-studies/yango.md), [N1co](https://agents.josebonillavalle.com/case-studies/n1co.md), [Nature's Miracle](https://agents.josebonillavalle.com/case-studies/natures-miracle.md). # Skills and tools: Jose Bonilla ## Skills - Paid media strategy - Full-funnel campaign management - ROAS and CPA optimization - User acquisition and growth marketing - Google Ads, Meta Ads and TikTok Ads - Startup and new-market launches - Influencer and UGC programs - Content and video strategy - Product marketing - A/B testing creative - Consumer products - Strategy to execution - Messaging - Team leadership ## Tools - Google Ads - Meta Ads - TikTok Ads - YouTube - Google Analytics - Figma - Adobe Creative Suite - Canva - Final Cut Pro ## Languages - English (native or bilingual) - Spanish (native or bilingual) # Education: Jose Bonilla ## SMU Cox School of Business Master of Business Administration (MBA) · May 2025 · Dallas, Texas ## Universidad Rafael Landívar Bachelor of Science, Marketing · July 2022 · Guatemala City, Guatemala ## Centro Escolar Solalto Baccalaureate, Liberal Arts and Sciences, General Studies and Humanities · Guatemala ## Certifications - Getting Started in Google Analytics - Strategic Thinking - Improving Your Judgment for Better Decision-Making - Sport Analytics: Data Driven Decision Making - Esports Management # FAQ: Jose Bonilla ## Who is Jose Bonilla? Jose Bonilla is a growth marketing and paid media strategist based in the Dallas–Fort Worth Metroplex, with eight years of experience and an MBA from SMU Cox School of Business (May 2025). ## Is Jose open to new roles? Yes. He is open to full-time growth marketing and paid media roles. ## Where is he based? Dallas–Fort Worth Metroplex, Texas. ## Is he authorized to work in the United States? Yes. He is a U.S. Citizen. ## What are his strongest results? At Yango: 3x GMV growth, weekly trips from 15K to 65K, and install-to-conversion from 16.6% to 35.1%. For N1co: 10K product-qualified leads in the first month. For Nature's Miracle: 3K+ leads in 4 months at a $1 cost per lead. At SMU: 105M impressions (+72%). ## How large a budget has he managed? $150K per month in paid media at Yango, across user acquisition, social and programmatic channels. ## Which ad platforms does he use? Google Ads, Meta Ads, TikTok Ads and YouTube, with Google Analytics for measurement. ## What industries has he worked in? Consumer apps and marketplaces (Yango, Hugo), fintech (N1co), consumer brands (Nature's Miracle, Remington, Tetra, Furminator, Black & Decker), higher education (SMU), food-tech (HungerSwipe) and events (Finca San Ignacio). ## Has he led teams? Yes. At Yango he led a cross-functional team of 70 across four continents. ## What languages does he speak? English and Spanish, both at native or bilingual level. ## What is his education? MBA from SMU Cox School of Business (May 2025) and a Bachelor of Science in Marketing from Universidad Rafael Landívar (July 2022). ## How can I contact him? Email jabonillavalle@gmail.com, use the contact form at https://josebonillavalle.com/#contact, or message him on LinkedIn at https://www.linkedin.com/in/jose-andres-bonilla/. ## Where can I get his resume? https://josebonillavalle.com/resume.pdf # Contact: Jose Bonilla - Email: jabonillavalle@gmail.com - Contact form: https://josebonillavalle.com/#contact - LinkedIn: https://www.linkedin.com/in/jose-andres-bonilla/ - Resume (PDF): https://josebonillavalle.com/resume.pdf - Website: https://josebonillavalle.com Open to full-time growth marketing and paid media roles. Based in the Dallas–Fort Worth Metroplex, Texas, United States. U.S. Citizen.