# Skills and tools: Jose Bonilla

## Skills
- Paid media strategy
- Full-funnel campaign management
- ROAS and CPA optimization
- User acquisition and growth marketing
- Google Ads, Meta Ads and TikTok Ads
- Startup and new-market launches
- Influencer and UGC programs
- Content and video strategy
- Product marketing
- A/B testing creative
- Consumer products
- Strategy to execution
- Messaging
- Team leadership

## Tools
- Google Ads
- Meta Ads
- TikTok Ads
- YouTube
- Google Analytics
- Figma
- Adobe Creative Suite
- Canva
- Final Cut Pro

## Languages
- English (native or bilingual)
- Spanish (native or bilingual)

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Source: https://josebonillavalle.com · Agent version: https://agents.josebonillavalle.com · Updated 2026-11-10